Social Media Reviews

Using the social media for improving a brand’s presence in the
market is very important and nearly all brands are using it fully and
completely to make sure that they do not leave out on any activity that
can be used to market their product well. Using social media to send out
an occasional post or tweet, you could be missing out: social channels
are a great way to interact with customers because they’re already using
Twitter, Facebook and other platforms to interact with friends and
family. One way to boost that engagement is to feature your customers
via social media, but doing so the right way requires a little
discretion and a dose of creativity.

The most important concept to be used when using
social media for a brand is to feature the customers in some social
media activities that are done. Dunkin’ Donuts went beyond the
promotional posts, using Twitter to select customers to appear in TV
ads. The pro-Dunkin tweeters starred in their own 30-second spot as part
of the #mydunkin campaign. This raised the level of interaction on
their online pages manifold resulting into tremendous traffic reaching
out to its pages.

Social Media campaigns are one of the easiest
ways to reach out to the audiences and feature them in their
initiatives. CocaCola came up with a similar kind of campaign that
involved every other users name on the can. Such campaigns go viral
easily because it involves the users directly and lets face it each one
of us like to get the fame and outshine. Even if a brand name uploads
the winners of a particular contest on its official page the winner
shares it on his wall for his friends to know. This is also featuring
customers on your page which not only increases the traffic but also
acts as a catalyst to boost up your sales and in totality the revenue.

Of course there is a big difference between customer service on social
media and featuring customers on the brand’s online entities. Both are
equally important, where one increases brand loyalty the other generates
more traffic such that sales increase. The two go hand in hand and are
thus often confused with one another.

Sharing stories about customers experience while using your product
with a picture of the customer acts as the strongest tool to cater to
what exactly a customer wants. According to him this is the best way by
which he can be featured along with his photo. This increases the level
of interaction the user has with the brand and subsequently with the
facebook/twitter page. He will in future make sure to participate in
every campaign you organise and go through every post you do.

Featuring customers in any way always pays and makes it easy for a brand
to gauge the appropriate clients.The users who will be interested in a
particular brand will always be ready to take up any activity that the
brand organises and in turn support by giving interaction, traffic,
revenue and an overall success to the brand as a whole.

As per the study by AOL, social media is the most powerful and popular
marketing tool to reach the target audience in the Internet age. An era
where internet is the most convenient and accessible media vehicle and
where the total population of all social media sites users is exceeding
than total world population, target customers of a business are just a
click away. Finding and connecting with anyone is even simpler than
searching grocery items in a departmental store. YouTube, Twitter,
Pinterest, Facebook and LinkedIn are the most populated continent of the
virtual world and sailing across these continents is as simple as
moving from one room to another in your house.

Now it becomes religiously important for corporate and entrepreneurs to
allocate a due share of their marketing budget into SEO, SMO and other
E-Marketing activities. None can ignore the phenomenal success of viral
‘Ice Bucket Challenge’ which grabbed the attentions of a tea vendor to a
VVIP celebrity, just because of the novel concept, innumerable reach,
simple approach, 60 seconds video which is easy to shoot and upload and
very economical for the promoter of this campaign. Social Media leaves
impressive impact on the customers’ buying behaviour and in influencing
others to buy the same product or service.

Social media is
beyond an awareness cum conversation tool rather it is a medium to
express one’s needs, wants, desires and even anger. Social Media is a
platform to anticipate real needs of one’s target audience in the
virtual internet market. It is noteworthy that eMarketers in the US are
going to spend $6.6 billion on social media in 2014 which is almost 46
percent more than the 2013 figures. If people are spending most of their
time on Facebook and Twitter than what is the advantage of showering
money for TV commercials and newspapers ads.

Researches proved that Social media is much more likely than any other
marketing channel to serve as an important part of customer awareness.
The success of ice bucket witnessed that video will be the dominant
online medium of the social media in the future. The increased use of
smart phones has changed the communication habits of people and
marketers are going to tap this habit of target audience through social
media campaigns. Alike US and Europe Indian marketers too are busy in
capitalising the SEO and SMO based marketing activities and
organisations like The Yellow Coin Communication(TYCC) are providing
terrific services under such domain.

YouTube is the biggest resort for those who like watching sports on
the social media domain. That’s right social media is also being used to
view missed out matches and plays on the various platforms and
thereafter talking about the match, the series, the players, the fans
and in total the game. Social Media can be easily used a great deal for
sports and sports related talks and to aware users of the domain about
the latest happenings about the area of concern in vivid details.

A little research we can catch hold of certain
interviews, case studies, stories dealing with the area. Social media
plays a larger role than ever in the lives of sports fans around the
world.YouTube is an endless source of video highlights and bloopers.
Twitter is a gigantic news wire. And Facebook is a place for trash talk
with friends.

Now a days all sports magazine have their social
media websites as well that cater to the needs of the users who enjoy
reading updates about sports, their favorite players online. Such
magazines make it a point to update their websites regularly to allow
fresh content to flow on their sites and the users get something
valuable and something worthwhile to read.

Even players in
today’s time maintain their social media presence perfectly ensuring
that a fan when follows them on Twitter, Facebook etc should see every
good thing in their profile and should be lured to stay connected with
him forever.

Social Media and Sports is a great combination because these are two
fields that require a user to be enthusiast about what is happening and
what is not. Social Media and sports are two different yet same kinds of
zones that can be well penetrated when it comes to providing news and
other relevant stories on the domain about sports and sports
personalities. Upon the world famous cricketer, Sachin Tendulkar’s
retirement, Facebook and Twitter could be monitored to be talking about
the master blaster everywhere and for a few days everyday. That is the
impact that the online media has on users. They tend to communicate
everything on the social media with other people about everything that
happens and certainly sports is one of their personal favorite.

Every instance, be it the grand slam tournaments, be it the cricket
world cup or even the hockey world cup series, the social networking
websites are awakened to all work and talk in favor of these games and
generate an awareness to such an extent that they themselves are
marketed and promoted on this domain in particular. Social Media is said
to be great with all kinds of fields and is considered to be the hub of
the marketing department for nearly any medium and this has been found
to be true at various aspects.

The extent to which social media
has influenced the society and the users is commendable and if it
continues to be used at the same pace it will be even more sought after
years from now.

As each one of us is aware of what the social media is capable of,
we have no doubts upon its presence in every minutest field possible and
its impact on the daily lives of people. The domain has been laying its
strong influence to not one but to all related and all possible
dimensions that are related to an individual’s professional as well as
personal life. Whenever social media is discussed in the context of
social work, it mainly conjures up images of confidentiality breaches
and disciplinary hearings

Social Media has played an essential role when it
come to branding and social media marketing activities for almost all
brands that have subjected to such processes. One of the biggest changes
and the newest advances is the involvement of social media in social
work. It is found that social media is now playing an important role in
doing some good work for the society and people. Nowadays people are
being involved in such practices to find maximum work and enable it
through online activities.

Mainly referring to initiatives being
taken, online media helps activists and socially awakened people to
come together in matters of social concern and help one another take
steps that could help change the face of the society. Nowadays that are
far more instances of groups and communities being formed on famous
blogging and networking websites like Facebook to spread awareness and
thereafter run the campaigns effectively. Many activists are using
social media apps itself to do some noteworthy contribution towards the
society.

Environmentalists are every now and then involved in
some or the other task of protecting it. FAcebook itself has about 10
pages and communities that are inspiring people to work in accordance
with nature and help preserve it for future generations. These people
preach sustainability using the online power and hence the two walk hand
in hand with each other.

It is seen that of late blogging websites are doing exceptionally well
when it comes to social work.They have the power and the type of
presentation that could work in favour of the people and the society as a
whole. Although social media poses a lot of threat for these social
practitioners as a whole because they cause serious threats every time
an individual writes something about their initiatives and plans it
might be revolted against at the first place and then i9t might be read
by people or an organisation that you are working against which may
result into dangerous outcomings.

Social Workers when using the
power of the social media domain are very careful and they make thorough
use of sarcasm such that they are not directly commenting and are also
not directly mentioning anybody or anything out. It is sad how this
functions but this is the only saving grace that these people have. This
domain has proved beneficial for all stages and walks of life and so it
does for social work as well the only difference is in the way it is to
be used and the way it is to be managed by the person concerned.

Most business owners today understand that social media marketing is
necessary although few know exactly what this entails. The marketing
companies that offer social media services perform a wide range of
different tasks from creating posts to optimizing websites and designing
individual pages for each outlet. Business owners should understand the
services that social media marketing companies provide.

Design Social Media Pages and Accounts:

The first service that a good company will provide is design of the
social medial account pages. Each different social media network has a
variety of options to customize or personalize a page. Business owners
who are not familiar with design and the way the websites work could end
up making a page that looks unprofessional. Social Media marketing
companies like 180Fusion have the design expertise and technical
knowledge to create attractive pages that reflect the brand and that
appear interesting to viewers. They will also make certain the design
does not interfere with the functionality of the page.

Create Quality Content:

A good portion of what social media marketing companies do is creating
quality content for the different accounts. The content that is created
is compelling, interesting and targeted towards the market segments that
are most likely to make a purchase. The content is created and then
distributed across social media networks regularly. The content can
include technical postings, fun postings or posting about what the
company is planning. The posts will help to establish the business as
having expertise in the industry. This will build trust in consumers who
are following or reading the social media posts.

Utilize Formal Marketing and Advertising Channels:

Many of the social media outlets today have some type of formal
marketing or advertising program. Each outlet maintains a different
program that has different rules and limitations. A marketing company
will know exactly how to leverage these services to increase traffic and
brand awareness for a business. They will create effective campaigns
that will target the demographic or geographic base for a business. The
success of this type of advertising through social media requires the
experience and expertise of a marketing company that has worked in this
area before.

Keep Customers Engaged and Active:

Social
media marketing companies will work hard to keep customers and sales
leads engaged online. They will schedule regular postings so that anyone
who is following the business will be constantly reminded about
products or services. Social media marketing agencies will provide
actionable information about related topics. They can even engage
directly with customers to create a personalized and branded experience.
Maintaining engagement through social media will help a business grow
over time.