Social Media Reviews

The domain that is the answer to nearly all problems and issues of a
marketer is the social media. The social media domain though suffers
with a series of changes every now and then and causes a lot of problems
to an advertiser and marketer it still is the most preferred option for
most of them who wish to position their brands or whose brands are
already positioned and are only needed to be given a boost every now and
then.

When it comes to dealing with established brands on the social media
the story changes completely. Established brands are needed to be
advertised in a different manner because users of the domain are only to
be reminded of the presence of such brands as they already exist in the
ecosystem of the online media.

When it comes to marketing
established brands like Coca Cola, OReo, Nutella all the processes and
activities change and are according to the way that particular brand was
popularized in the first place. In case of new brands, awareness is to
be created which can be managed easily by way of ads and campaigns only
but to maintain a thorough user base on your page and maintain it for
longer terms is the actual play.

Many marketers use the
effective power of platforms like Facebook and Twitter to re-market
their products and brands as a whole. Social Media Campaigns solve this
purpose easily. These are social media tools that have the maximum
potential of creating a hype about a dead brand or it can very well
bring a brand lost in the market at the brim of success. Social Media
Campaigns on famous social networking websites like Facebook and
Twitter, gives a chance to all brands to carry out some interactive
activities with the users and build their interest in the brand.
Especially for service oriented brands this particular tool works in the
most positive way bringing hordes of success and charm to the brand.

Over the past few months, Oreo has hit more than a couple social media
home runs. Their tweet during the Super Bowl, the 100-day “Daily Twist”
Facebook campaign, the “Cookie Vs. Cream” videos on YouTube demonstrated
true mastery of social media. Let’s consider the promotions, then
consider the lessons to be learned. Converting the product/brand into a
social media powerhouse, the brand was able to generate a large user
base with an approximate value; 32M+ on Facebook 82K+ on Twitter 87K+ on
Instagram 14M+ on YouTube. Oreo has done tremendously well in keeping
up with the regular social media updates and has been able to cater to
its audiences what they have always asked for.

A social media
initiative works well in favor of all brands, its easy to reach users
through it and the cost is under the control of both, new as well as
established brands. In such a scenario it is easy for a brand to use the
platform and utilize it to its full optimum thereby creating a famous
and successful brand.