As per the study by AOL, social media is the most powerful and popular
marketing tool to reach the target audience in the Internet age. An era
where internet is the most convenient and accessible media vehicle and
where the total population of all social media sites users is exceeding
than total world population, target customers of a business are just a
click away. Finding and connecting with anyone is even simpler than
searching grocery items in a departmental store. YouTube, Twitter,
Pinterest, Facebook and LinkedIn are the most populated continent of the
virtual world and sailing across these continents is as simple as
moving from one room to another in your house.
Now it becomes religiously important for corporate and entrepreneurs to
allocate a due share of their marketing budget into SEO, SMO and other
E-Marketing activities. None can ignore the phenomenal success of viral
‘Ice Bucket Challenge’ which grabbed the attentions of a tea vendor to a
VVIP celebrity, just because of the novel concept, innumerable reach,
simple approach, 60 seconds video which is easy to shoot and upload and
very economical for the promoter of this campaign. Social Media leaves
impressive impact on the customers’ buying behaviour and in influencing
others to buy the same product or service.
Social media is
beyond an awareness cum conversation tool rather it is a medium to
express one’s needs, wants, desires and even anger. Social Media is a
platform to anticipate real needs of one’s target audience in the
virtual internet market. It is noteworthy that eMarketers in the US are
going to spend $6.6 billion on social media in 2014 which is almost 46
percent more than the 2013 figures. If people are spending most of their
time on Facebook and Twitter than what is the advantage of showering
money for TV commercials and newspapers ads.
Researches proved that Social media is much more likely than any other
marketing channel to serve as an important part of customer awareness.
The success of ice bucket witnessed that video will be the dominant
online medium of the social media in the future. The increased use of
smart phones has changed the communication habits of people and
marketers are going to tap this habit of target audience through social
media campaigns. Alike US and Europe Indian marketers too are busy in
capitalising the SEO and SMO based marketing activities and
organisations like The Yellow Coin Communication(TYCC) are providing
terrific services under such domain.
Tags: Ice Bucket Challenge, SEO, SMO, Social Media